Many women in midlife begin to think not just about what they’ll leave behind—but who they’re leaving it for. The desire to build generational wealth isn’t about greed—it’s about legacy.
We want to bless our kids, protect our grandkids, and make life a little easier for the next generation. But how do we actually do that?
Spoiler alert: It’s not just about money.
In fact, in the Bible wealth is associated with blessing. The bible views wealth as a resource we use to honor Him and to bless others. Doesn’t necessarily mean money.
What Does It Mean to Build Generational Wealth?
It means creating financial stability for your children and grandchildren—but also passing down values, wisdom, and tools that help them keep building after you’re gone.
Think of it like planting a tree. You may never sit under the shade of its full-grown branches—but your children will. And maybe theirs, too.
How Do I Build Generational Wealth?
Let’s go beyond savings accounts and talk about the pillars of true, lasting legacy:
1. Own and Protect Your Assets
Owning a home, a business, or investments that grow over time lays the foundation. But protecting them with life insurance and legal documents (like a will or trust) keeps that foundation strong. And it’s a strong foundation that supports everything else.
👉 Learn more about estate planning basics from NerdWallet
2. Talk About Money With Your Family
Normalize the money conversation, please! This topic has been stiffled too long. Share your values, decisions, and even mistakes. It’s one of the most powerful gifts you can give your kids.
Need a prompt? Ask: What does “wealth” mean to you?
3. Teach Skills, Not Just Numbers
Encourage entrepreneurship, budgeting, saving, and investing. Empower your children (and even grandchildren) to make wise decisions by teaching them how money works.
Check out Post 3 where we covered how to catch up on retirement—it’s never too late to model action.
4. Use Life Insurance as a Wealth Tool
Certain policies (like Whole Life or IUL) not only protect your loved ones but can grow cash value and transfer wealth tax-efficiently.
This is especially powerful for single moms, blended families, or women starting over. Let your policy do the heavy lifting when you’re gone.
5. Make a Plan and Review It Often
Work with a financial coach (hey, that’s me!) or advisor who understands your heart and your goals—not just your numbers. You deserve a plan that reflects your values, protects your people, and grows over time.
Why This Matters More Than Ever
Wealth doesn’t stick around when it’s not planned for. Statistics show that 70% of wealth is gone by the second generation, and 90% by the third. But you can change that with intentionality, education, and protection.
🙋♀️ Want to Leave a Legacy, Not Just a Lump Sum?
If you’re ready to talk about life insurance, wealth strategies, or how to pass along financial values to your family—I’m here to help.💬 Reach out for a 1:1 conversation where we can explore how your legacy can be stronger than your fears.