About the Author

Elizabeth has been in the financial services industry since 1981. She has educated consumers, mortgage professionals, and realtors across the country. Her articles and commentary have been featured in industry publications, Bankrate, Nerdwallet, Next Advisors, and many others. She is the mother of two grown daughters and grandmother to 5 grandchildren. She has a passion for helping women succeed, loves music, fine wine, and hiking (not necessarily in that order!). And if you need help with a mortgage, you can find her at Texas Mortgage Plan.

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Financial Empowerment for Women, Own Your Finances, Elizabeth Rose



At Own Your Finances, we help women who’ve spent their lives showing up—for work, for family, for everyone else—and are ready to finally show up for themselves when it comes to money.

We work with smart, capable women—career professionals, business owners, caregivers, and those in transition—who want to make confident decisions and create a financial future they can count on.

Whether you’ve built a thriving career, supported a family, or simply made it through some hard seasons… you’ve earned the right to peace of mind.


💼 Meet Maria… and Maybe You

Maria is in her 50s. She’s raised a family, worked hard in her career, and done all the “right” things—but now she wonders if it’s enough. Retirement is getting closer, and the questions are getting louder:

  • “Will I have enough?”
  • “How do I protect what I’ve built?”
  • “What if I live longer than my money?”

Maybe you relate. Or maybe you're a successful manager, director, or executive who makes great money—but still isn’t sure how to turn that income into lasting wealth.

👩‍💼 Who We Help

We serve women who:

  • Earn a good income but feel unsure how to make it work smarter

  • Are in midlife or approaching retirement and want a real plan for what’s next

  • Are navigating life transitions—divorce, caregiving, loss of a spouse, or empty nesting

  • Have saved and invested, but want clarity around income planning, taxes, or risk

  • Are carrying debt and feel stuck, trying to get ahead but unsure where to start

  • Feel overwhelmed or behind, even if they look like they have it all together on the outside

    💡 How We Help

    With heart and strategy, we help you:
    ✅ Create a personalized retirement income plan so you don’t outlive your money
    ✅ Explore home financing options, including refinancing or reverse mortgages
    ✅ Understand long-term care solutions before they become urgent
    ✅ Protect your family with smart strategies for legacy and estate planning
    ✅ Maximize your savings and minimize taxes
    ✅ Gain clarity, confidence, and control over your entire financial picture

    You don’t need to figure it all out alone—or guess your way through it. We guide you step-by-step with calm, compassionate expertise.

    💬 A Safe Place to Plan Your Future

    You’ve done the hard work. Now it’s time to make your money work for you.

    We’ll walk with you as you organize, simplify, and take control of your finances. No shame. No judgment. Just smart solutions, sound advice, and someone in your corner.

    🌟 Ready for what’s next?

    Start your journey today:

    👉 Schedule a Free Call